A major reason why Seattle fans have been clamoring for the team name, logo and colors is because the next step is buying Kraken gear. The good news is you can get outfitted online in minutes and at the same time make a positive difference in the lives of some of our region's most vulnerable youth.

Fans can visit releasethekrakenstore.com to buy a commemorative line of gear (t-shirts, hoodies, windbreakers and more) to signify the announced name for Seattle's NHL team and sport the franchise's four blue colors with a dash of red. That's the swag moment we've all been waiting for-and it comes with a significant bonus: The Seattle Kraken will invest 100 percent of net proceeds into the community, partnering with YouthCare to end youth homelessness, along with other nonprofits serving the underserved Black, Indigenous and People of Color in the Greater Seattle region.